when a site says retail price then our price what does it mean?

retail prices
Jason asked:


like the site portsmouth used car superstore the “retail price ” and then there “our price” does retail price mean how much its worth then our price means what there selling it for? or does retail price mean the store prices and our price means online only?

One Response

  1. Jenny Says:

    MSRP- manufacturer’s retail price. You will usually see that and what that means is what manufacturer believes to be the price of item based on their costs to make and the profit they will make when sold. However, when buyers buy the item or items they tend to buy in bulk and get a pretty good deal (wholesale). This allows them to sale items for a little less than MSRP (although at some places you will pay MSRP, depending on the item). Same thing with online prices, everyone wants to stay competitive because everyone wants your money.

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