How can a website become a brand name? How should it be promoted.we own an online retail venture website?

retail news
Value asked:


To get successful you should be in news, inspite of innovative ideas, we are sitting….how can i ask media to cover us

One Response

  1. Mike Says:

    Becoming a brand requires a lot of good planning and execution. First, you should try to attract as many people as possible to your website. Parallel to that, you need to advertise in a way that is focused on your target market (demographics). Obviously, your target market shops and visits sites that are marketing to them. Those site should be your primary ad sites for you. You should also try to streamline your messaging and keep on repeating it. Don’t forget you cannot be everything to everyone (as much as you want to be).

    There are some other activities that you might want to do, such as creation of a customer loyalty program. Don’t forget up selling and cross selling to existing customers is easier and cheaper than acquiring new customers. Plus your customers can be your advocates resulting in more new sales.

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